Free · 69-page PDF
The Boring Product Vault
5 Amazon categories nobody's talking about — and the vetting math on why each one passes. It's our Research Funnel in miniature: see exactly how we decide what deserves your capital, before you spend a dollar.
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What's inside
- 5 overlooked categories — small, defensible markets the big brands and the YouTube gurus both skip.
- The vetting math on each — demand, margin, competition, and defensibility, shown the way we actually run it.
- 69 pages, no filler — the full reasoning on every category, so you can repeat the process on any market you find.
- No income claims, no hype — just the selection logic. Boring by design, sellable on purpose.
From Dave Keefe — selling on Amazon since 2017, 600+ sellers coached, built and sold his own private-label brand in 2025.
Plant seeds, not trees.
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